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AMIRHAJLOU
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Darkwolf University
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Mori Wohlfühloase
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Teresa Eiscafe
The Real Wolves

Project overview

Darkwolf University is a groundbreaking e-learning platform under AMIRHAJLOU HOLDING, designed to empower entrepreneurs, creators, and learners worldwide. Built with gamification at its core, DWU offers courses, challenges, ranks, and achievements to create a deeply engaging and rewarding educational experience.
Darkwolf Agency delivered a fully integrated digital ecosystem, including brand identity, cinematic launch content, web and app development, marketing automation, and long-term user engagement strategies. The result is an ed-tech platform that blends luxury design with cutting-edge technology.

Challenges & constraints

  • Designing a unique brand identity that stands out in the competitive e-learning market.
  • Developing a scalable LMS (Learning Management System) with gamified elements like points, badges, and leaderboards.
  • Producing cinematic content to inspire and attract a global audience.
  • Creating marketing automation systems for user onboarding, retention, and upselling.
  • Ensuring the platform’s infrastructure could handle high traffic and multimedia content.

Projects solution

Pouria Amirhajlou and Pouya Amirhajlou led Darkwolf Agency in delivering a multi-phase solution:

Branding

  • Crafted a powerful logo symbolizing growth and transformation.
  • Developed a sophisticated color palette and typography for a premium educational feel.
  • Created branded assets for use across the platform, social media, and marketing campaigns.

Cinematic Video Production

  • Produced inspiring cinematic launch videos showcasing the mission of Darkwolf University.
  • Edited dynamic course trailers and promotional content to engage new users.

Web & App Development

  • Built a responsive and user-friendly LMS platform with features like challenges, rankings, and achievements.
  • Designed an app with offline learning capabilities for students on the go.
  • Integrated a secure payment system and multi-language support for global accessibility.

Marketing & Automation

  • Developed automated email funnels for onboarding, course completion reminders, and upselling premium content.
  • Launched targeted ad campaigns and SEO strategies to reach global learners.
  • Designed a gamification reward system to keep users engaged and motivated.

Results

  • A premium e-learning platform now serving a global audience with thousands of active learners.
  • Increased user engagement through gamification features like ranks, points, and achievements.
  • Successful cinematic campaigns that positioned Darkwolf University as a premium educational brand.
  • A scalable digital infrastructure ready for future course expansion and partnerships.
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As Pouria Amirhajlou states

“Darkwolf University isn’t just about learning—it’s about transforming lives. We built a platform where education meets innovation and engagement.”
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Success Rate

Project Name

Darkwolf University – Gamified E-Learning Platform

Category

Branding, eCommerce Development, Cinematic Production, Marketing Automation

Clients

AMIRHAJLOU HOLDING

Date

1 August 2025

Duration

8 Months

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Darkwolf Agency A global digital agency under AmirHajlou Holding, delivering premium services in SEO, AI automation, branding, web development, and content marketing. Serving clients worldwide with strategic clarity and luxury execution.
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