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Project overview

ORZHAN is a premium sports team under AMIRHAJLOU HOLDING, representing a lifestyle that blends discipline, performance, and elegance. With teams specializing in Yoga, Wushu, and other athletic pursuits, ORZHAN needed a robust digital presence, a luxurious brand identity, and operational systems to support its growth.
Darkwolf Agency was tasked with building ORZHAN’s entire ecosystem, including branding, cinematic content, eCommerce, marketing automation, and internal systems for seamless management.

Challenges & constraints

  • Creating a luxury sports identity that appeals to both athletes and lifestyle enthusiasts.
  • Developing a scalable eCommerce platform for merchandise and sportswear.
  • Producing engaging video content that inspires and motivates a global audience.
  • Automating marketing to grow the ORZHAN community.
  • Building an internal control system for efficient team management and operations.

Projects solution

Pouria Amirhajlou and Pouya Amirhajlou led Darkwolf Agency in crafting a holistic solution for ORZHAN:

Branding

  • Designed a dynamic yet elegant logo symbolizing movement and strength.
  • Developed a color palette and typography blending athletic energy with luxury aesthetics.
  • Created branded merchandise, team uniforms, and premium collateral.

Cinematic Video Production

  • Produced high-energy videos for social media, promotional campaigns, and training highlights.
  • Ensured consistent branding and storytelling across all platforms.

eCommerce Website Development

  • Built a modern eCommerce store for selling ORZHAN merchandise and team gear.
  • Integrated secure payment systems and global shipping options.
  • Designed user-friendly product pages with immersive visuals.

Marketing & Automation

  • Developed targeted marketing campaigns to grow ORZHAN’s fanbase and customer base.
  • Set up automation workflows for event promotions, new product drops, and community updates.

Internal Control System

  • Designed a custom system for managing team schedules, communications, and performance tracking.
  • Integrated secure admin panels for staff and athlete management.

Results

  • A cohesive brand identity that positions ORZHAN as a luxury sports lifestyle leader.
  • Increased online merchandise sales and global audience engagement.
  • Enhanced internal operations with streamlined systems for team management.
  • A scalable digital infrastructure ready to support future sports events and international expansion.
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As Pouria Amirhajlou states

“ORZHAN is where sports meets sophistication. We built a digital ecosystem that empowers athletes, engages fans, and scales effortlessly.”
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Project Name

ORZHAN – Sports Team Digital Transformation

Category

Branding, eCommerce Development, Video Editing, Marketing Automation, Internal Systems

Clients

AMIRHAJLOU HOLDING

Date

01 Jan 2023

Duration

7 Months

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