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It’s Time

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AMIRHAJLOU
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Project overview

It’s Time is a flagship eCommerce brand under AmirHajlou HOLDING, offering a unique collection of premium lifestyle products designed to inspire and empower. As a new venture, It’s Time required a complete brand creation from concept to launch, reflecting its vision of timeless elegance and innovation.
Darkwolf Agency delivered an all-inclusive solution. From developing a luxurious brand identity and producing a cinematic launch video to designing a high-end eCommerce website and implementing marketing automation, we built a fully integrated digital ecosystem to position It’s Time as a leading name in premium eCommerce.

Challenges & constraints

  • Building a premium brand identity that resonates globally in a competitive eCommerce market.
  • Creating a cinematic video campaign to emotionally connect with the target audience.
  • Developing an eCommerce platform with flawless performance, luxury design, and scalable infrastructure.
  • Implementing advanced marketing automation to drive customer acquisition and retention.
  • Aligning all elements—branding, content, technology—for a seamless luxury experience.

Projects solution

Under the leadership of Pouria Amirhajlou and Pouya Amirhajlou, Darkwolf Agency executed a multi-phase strategy:

Branding

  • Crafted a timeless brand identity with sophisticated typography, a muted luxury color palette, and a minimalist yet elegant logo.
  • Developed packaging and visual assets consistent with the premium lifestyle positioning.

Cinematic Video Production

  • Produced a cinematic launch video capturing the essence of “It’s Time” with high production values.
  • Used storytelling to convey the brand’s message of empowerment and timeless design.
  • Adapted the video for multiple platforms including Instagram, YouTube, and website banners.

eCommerce Website Development

  • Designed and developed a sleek, mobile-optimized eCommerce platform with intuitive navigation and high-conversion UX/UI.
  • Integrated secure payment gateways and dynamic product catalogs.
  • Optimized site speed and responsiveness for a seamless shopping experience.

Marketing & Automation

  • Built automation systems for email marketing, abandoned cart recovery, and personalized customer journeys.
  • Designed SEO and content strategies to drive organic traffic and visibility.
  • Created and managed targeted advertising campaigns for high-value audiences.

Results

  • A cohesive brand presence that sets It’s Time apart as a premium eCommerce player.
  • Over 120% higher engagement on launch content, with the cinematic video reaching thousands of targeted viewers.
  • A scalable digital infrastructure ready for global expansion.
  • Increased conversion rates through marketing automation and optimized website performance.
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As Pouria Amirhajlou states

“For It’s Time, we didn’t just build a brand—we created a digital ecosystem designed to inspire, perform, and scale globally.”
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Success Rate

Project Name

It’s Time – eCommerce Brand Creation

Category

Branding, eCommerce Development, Cinematic Production, Marketing Automation

Clients

AmirHajlou HOLDING

Date

10 April 2024

Duration

6 Months

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